Location · Sector 27A Faridabad
NH-19 frontage. Sector 27A. Opposite Metro Pillar 627.
The Icon sits on Plot No. 4, NH-19 (Delhi–Mathura Road), opposite Delhi Metro Violet Line Pillar 627, in the established Sector 27A retail-residential belt of Faridabad. The location is engineered for high-frequency footfall and direct highway visibility — the two attributes that separate a Tier-1 anchor retail destination from a generic neighbourhood mall.
Authorized Channel PartnerSite address reproduced from the developer's official project brochure. RERA project registration HRERA-PKL-FBD-793-2025. Verify the project location and sanctioned plans at haryanarera.gov.in.
Site Address
The Icon, NH-19, Plot No. 4,
Opposite Metro Pillar 627,
Sector-27A, Faridabad,
Haryana – 121003
Why this corridor matters
The Old Faridabad / Sector 27 belt is the legacy commercial heart of the city — older, denser, with higher per-capita disposable income than newer sectors. NH-19 frontage in this belt is structurally scarce: there are very few remaining greenfield plots on the highway, and even fewer with metro adjacency.
For an anchor retail tenant — a Lifestyle, Max, Pantaloons or department-store format — this combination of catchment depth + highway frontage + metro adjacency is the single highest-converting site profile in the city.
Connectivity
Direct NH-19 / Mathura Road frontage
The site fronts directly on NH-19 (the old NH-2, Delhi–Mathura Road), one of India's busiest national-highway corridors connecting Delhi, Faridabad, Mathura and Agra. Highway-visibility is the single most valuable attribute for an anchor retail destination.
Delhi Metro Violet Line corridor
The site sits along the Delhi Metro Violet Line that runs from Kashmere Gate / ITO in central Delhi through Sarita Vihar, Badarpur Border and into Faridabad. The plot is opposite Metro Pillar 627, identifying its position along the elevated metro alignment.
Multi-level mall parking
Mall parking is integrated into the master plan with a dedicated entry / exit ramp from the service road, separated from the residential / hospitality drop-off — designed for high-volume weekend retail footfall.
Established residential catchment
Sector 27A and the adjoining 27, 28 and 29 sectors form the older, well-occupied residential belt of Faridabad — Tier-A buyer households for a premium retail destination. Newer sectors along the Greater Faridabad / Neharpar corridor extend the catchment.
Drive accessibility
Approximate drive times from the site to major NCR sub-markets. Actual times vary by traffic, time of day and route.
| Destination | Approx. drive time |
|---|---|
| Old Faridabad (NIT area) | Adjacent · 5–10 min |
| Greater Faridabad / Neharpar | Same city · 15–20 min |
| South Delhi (Saket / Nehru Place) | Across NH-19 · 30–45 min |
| Noida (via Faridabad–Noida bypass) | East NCR · 30–50 min |
| Gurugram (via Faridabad–Gurgaon Road) | West NCR · 60–80 min |
| Indira Gandhi International Airport | Delhi airport · 60–80 min |
Drive-time ranges are indicative estimates based on typical off-peak Google Maps routing and should not be relied upon for fixed appointments. Specific routes vary with NH-19 traffic, ongoing infrastructure works and seasonal load.
Why Level-1 anchor units benefit from this address
- ▸Highway-visible signage zone — the anchor tenant's mark is visible to NH-19 traffic, not just to mall visitors.
- ▸Direct line-of-sight from the main entrances and escalators to Level 1.
- ▸Natural spill-over from the multiplex, food court and family-entertainment zones in the same building.
- ▸High walk-in frequency across weekdays and weekends — a residential catchment that buys daily-relevance goods, not just weekend mall trips.
- ▸Metro pedestrian linkage from Pillar 627 reduces the parking constraint that plagues highway-only retail destinations.
- ▸Sector 27A absorption history: existing anchor brands in the surrounding sectors have multi-year operating track records, confirming demand depth.
Want a site visit?
An authorized channel-partner specialist will meet you at the site, walk through the master plan, and show you the anchor frontage live. Site visits are at no cost and no obligation.
Address reproduced from the developer's official project brochure. All connectivity observations are general industry context, not legal representations about specific timings, distances or modes of transport. Last updated: May 2026.